Edited to add: Please see amendment to this post at the bottom.
Someone found my Web site yesterday by searching “Will never eat another snickers”.
Sometimes I picture the people behind my search strings. For example, the person who searched “How my tits grow” is an 11-year-old girl who was asked by some idiot kid at school, “when are your tits gonna grow?” (Sadly, she doesn’t yet know that the word “tits” might not bring the most rewarding and scientific of explanations, which is why she ended up here. Poor gal.)
The person who searched “Will never eat another snickers” is a college jock rushing a fraternity at one of the Big 10. He has only made out with two or three guys over the course of his life and each time they wore clothing. He loves American football but Prince is a homo. Oh, and he’ll never eat another Snickers after that most hideous Super Bowl ad.
Or so I cynically thought.
Here is a summary of the ad:
“The commercial in question featured two burly guys working under the hood of a car who accidentally kiss because one can’t resist taking a bite of the Snickers bar that the other fellow is enjoying. After they lock lips, they quickly pull apart and encourage each other to do something “manly” to compensate. The solution: they both rip out a patch of chest hair.”
Apparently it’s not the homophobic meathead community upset over the Master Food Commercial. I was so wrong. Some of the gay community is upset over the ad, finding it homophobic and “kind of prejudice.”
I thought the ad painted idiot homophobic men in the bad light, showing the stupidity of guys. (“If I do something totally gross like kiss a dude, I obviously have no other choice but to drink castor oil.”) I thought the backlash would come from the homophobic (predominately male) community not the homosexual community.
The cynical side of me keeps wondering if the uproar is just another way for groups like GLAAD to get their name in the press – not that there is anything wrong with that. It’s just… I don’t know… it just seems like such a waste of energy and time that could be spent taking care of other, more pressing issues.
But I really want to understand this one. I am not insensitive to the gay community, quite the opposite. I pride myself on working alongside many gay rights groups. A massive base of my client work has been working with groups such as gay.com, GLSEN, and National Coalition for LGBT Health. I am not homophobic, not in the slightest. I want to understand. Why was this ad pulled from being aired on television?
Edited to add: It has been brought to my attention that one of the alternative endings (not aired on the Super Bowl) featured one of the men beating the hell out of the other. I hadn’t seen that or read about it. It’s a response I find very offensive. I do apologize.