Recently, a few gents who work with Tobyjoe launched a site called Paperless Petition. Basically, it’s a way of opting out of receiving the phonebook and therefore saving the environment one less wasteful product at a time. They launched it just in time for Earth Day.
There’s the catch, however. Won’t they run them anyway? Recently, the newspaper equivalent of the Nielsens Ratings took place. Basically, the numbers attained through that rating, which is called the Audit Bureau of Circulations, is what each newspaper uses when selling advertising space. Well, one of the free New York newspapers was found dumping thousands and thousands of newspapers into recycling centers. (Read more about that here.) At least they were dumping them into recycling centers, right? Thing is, I feel like that no matter how many people sign this awesome paperless petition, the Yellow Pages will continue to print excessive quantities just for to dangle the numbers in front of their advertisers. But I have high hopes for this; I think it’s a great idea.
Hopefully, this becomes so big that the advertisers get wind of it so they have no choice but to cut down. Plesae sign it, if you’d like. Help me get it out there, if you can.