I used to work for doctors. Well, I worked with doctors who acted as consultants on projects designed for other doctors. But they were doctors. They had letters like MD stuck to the end of their name.

One day I was given a simple task: design a magazine spread and a tables of contents. For the spreads I used Lorem Ipsum. Lorem Ipsum is used so that the client doesn’t get distracted by the content and instead focuses on the design. For the TOC, I came up with fake article and doctor names. I have done this before. I always just put down whatever comes to mind. I added the following name to the TOC.

Side-Effects
By Dr Drake Ramoray

The comp was printed and then Fed-Ex’ed for morning delivery.

Later the next day my client called to review the designs. We discussed the spread and then moved on to the tables of contents.

“I see you’re a fan of Friends,” remarked my client. He immediately added, “My wife pointed it out to me. She watches the show, too.”

Sure, maybe he and his wife worked together. Or maybe he met her for lunch and brought the designs with him to get her opinion. And perhaps they went out for SANDWICHES! It’s possible, sure. Also possible? He watched Friends along with nearly every other person in America.

^{Part of NaBloPoMo (National Blog Posting Month), where one writes every day for the month of November, which is easier said than done.}